The program exposes students to a broad-based business curriculum focusing on producing strong generalists in business management, emphasizing the human side of organizations and companies. This program is ideal for those who prefer a more qualitative approach to business management.

Graduates may be eligible for positions such as: insurance claims representatives, sales representatives, loan officers, insurance agents, and human resource representatives. Graduates may also be eligible for management and leadership positions commensurate with their work experience and backgrounds.

Additionally, graduates are prepared to enter graduate programs in business and law at a variety of universities across the country.