The Bachelor of Science in Sports Management prepares students to become professional managers in areas such as sports marketing, sports media, amateur and professional athletics, and sports and entertainment event planning. Coursework for the sports management degree focuses on key business skills with specific application to the sports industry. Students will gain an introduction to event planning for athletic, recreational, entertainment and special events with an emphasis on budgeting, site selection, sponsorship and facility management.

The program will also explore the basic legal system and principles of professional and amateur sports including the means of limiting the liability of sports organizations. Marketing concepts will be examined as they apply to sports organizations, covering topics such as promotions and public relations, sports consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship.

In addition to the academic business focus, the sports management degree will provide students with the opportunity to gain hands-on experience through access to GCU's NCAA Division I sports teams and state-of-the-art facilities including a 5,000-seat Arena and student recreation center that includes an athletic training and sports performance facility. Backed by a name like Jerry Colangelo, this program also provides unique networking opportunities with sports business industry executives.

Upon completing the sports management degree, many graduates opt to further their education. GCU offers a variety of master's degrees in business including an MBA and a Master of Science in Leadership.