Southeastern University

Bachelor of Science in Marketing

 

Southeastern’s marketing program begins with our Christ-centered liberal arts (general education) core curriculum, where you develop an understanding and appreciation of God and His creation, human creativity and reason, and our place of responsibility as stewards in the world God has made.

Within the marketing major itself, our approach to the subject is current and hands-on, so you gain the theoretical and practical knowledge you need to succeed in any marketing career. Classes ground you firmly in the tenets of marketing: consumer behavior, advertising, and sales. And because our approach is also Biblical, you gain a deep understanding of the moral and ethical implications of the decisions you make as a marketing expert–and as a Christian.

While you’re a student, we encourage you to pursue community service opportunities, internships, and externships that allow you to get out there and gain experience. While you’re learning, you’re also using your expertise to make meaningful contributions to local organizations, from businesses to churches to non-profit agencies.

By the time you graduate, you’re ready to commit your knowledge, problem-solving skills, and ethical foundation to a marketing career–and, more broadly, to your community. Some of our recent graduates now hold the following positions:

  • Advertising management
  • Professional selling
  • Marketing research
  • Marketing management
  • International marketing
  • Brand management
  • Media buying

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