The focus of the Bachelor of Science in Business Administration – Information Communication program is on information communication and interaction. Students successfully completing this program will be able to enter business careers in areas where people and information come together to help provide their respective company or organization with a grounded competitive advantage. With knowledge gained from an integrated general education and business core program coupled with the information communication concentration courses, graduates will especially be prepared in the essential areas of communications; effective communication via the web and email; other technology enhanced communication systems; the analysis and organization of information; and project collaboration locally and via distance using leading-edge technologies. Graduates of this program will be prepared to enter the workforce at entry levels in a broad spectrum of business–based positions or areas including technical communications specialists, technical writers, editors, public relations, marketing, web content specialists, customer relations management (CRM), information management, and other management and human interaction areas where effective communication is critical to the success of the respective organization, business, or corporation.

Upon completion of the Bachelor of Science in Business Administration -- Information Communication, the graduate will have:

1. Gained basic knowledge of business principles required for entry-level jobs in the business and non-profit organizations such as churches;
2. Acquired skills and knowledge in general education areas that are foundation to life skills and further education;
3. Developed a basic understanding of communication between individuals, within organizations, and with customers or clients using a multitude of communications processes, systems, and leading-edge technologies to effectively work and contribute positively to the respective company or organization; and
4. Developed basic teaming, collaboration, and leadership skills and learn how to apply these skills in the workplace for improvement and effective operations at the individual, workgroup, corporate, and organizational levels.