The Bachelor of Science in Business Administration - Information Communication will focus on information communication and interaction. Students successfully completing this program will be able to enter business careers in areas where people and information come together to help provide their respective company or organization with a grounded competitive advantage. With knowledge gained from an integrated general education and business core program coupled with the human communication information courses, graduates will especially be prepared in the essential areas of communication, effective communication via the web and email; other technology enhanced communication systems, the analysis and organization of information, and project collaboration locally and via distance using leading edge technologies. Graduates of this program will be prepared to enter the workforce at entry levels in a broad spectrum of business based positions or areas including technical communication specialists, technical writers, editors, public relations, marketing, web content specialists, customer relations management (CRM), information management, and other management and human interaction areas where effective communication is critical to the success of the respective organization, business, or corporation.